by Brian Washington
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“Please pass a final bill that focuses on opportunity for all students, no matter their ZIP code. Great progress has already been made on this legislation. We can’t let it slip away. Our students cannot wait any longer for a revised law.”
This is some of the language connected to a new digital ad campaign that is urging lawmakers to finish the job and approve a new version of the Elementary and Secondary Education Act, also known as No Child Left Behind.
The ads, which began running this week, will appear on various social media platforms including Twitter and Facebook. The campaign will target congressional members and staff as well as D.C. opinion-makers.
The campaign is being sponsored by a coalition of ten national education groups, including the National Education Association, which represents more than 3 million active and retired educators nationwide.
Lily Eskelsen Garcia, a classroom teacher from Utah and NEA President, says now is the time for Congress to put the future of our children first and finish the job it started.
“If Congress is serious about every child’s bright future, let’s get serious about putting kids first,” said Eskelsen. “Now is the time to finish the job and deliver a bipartisan education bill to the president’s desk right away. Students can’t afford to live another year under the failed No Child Left Behind law.”
This is not the first time the coalition has worked together. Earlier this year, they sent a joint letter to Capitol Hill with basically the same message for lawmakers—finalize the bill and finish the job.
Both the U.S. House of Representatives and Senate have already passed their own versions of ESEA. But before a final bill can be approved and sent to the White House, the bill must head to a conference committee for lawmakers to work out differences.